Public relations represent an important aspect of management, whether in business or in governmental organizations. It is an activity that seeks to gain the trust and support of different audiences for the goals, policies, and achievements of the organization and to create an atmosphere of familiarity and cooperation between the organization and its various audiences internally and externally. It depends on the existence of sound policies, honest media, and keeping pace with developments on a large scale

• The graduates of this program are qualified staff academically and professionally with a comprehensive idea of ​​the importance of public relations in the company and the extent of its contribution to enriching the positive image of the business
• Possessing theoretical, professional, research knowledge, technical and ethical skills, and professional values ​​necessary to work in the field of public relations and media
• Capable of performing public relations functions and tasks, in ministries, institutions, public and private companies, and press and media institutions

• Familiarity with the modern concept of public relations, its nature, importance in institutions, foundations, principles, objectives, functions, organization, and programs
• The application of the various activities of public relations that are practiced under the modern administration
• Design questionnaires and surveys
• Participate in the implementation of surveys, and public research
• Deal with mass communication media from ethical, social, and professional point of view, and understand work ethics and media honor codes
• Master the skills of criticizing and analyzing the contents of the media
• Participate in discussions and public debates about the role of the media in society
• Fluent in the arts of media writing
• Participate in planning and implementing media campaigns in the developmental fields
• Participate in the organization of conferences, festivals, exhibitions, and public or private celebrations
• Participate in the production of public relations information materials
• Prepare and draft correspondence, letters, and reports
• Prepare and implement VIP visit programs
• Master the arts of photography and documentation
• Deal with various situations that require familiarity with the rules of formal transactions and ceremonies
• Negotiation skills necessary in the work of public relations and how to deal with other parties
• Promote media campaigns and study the market and competitors