Diploma in Public Relations and Media
ABOUT THE PROGRAM
Develop your public relations skills to carry out public relations tasks successfully in accordance with modern trends
The content includes all topics that will be addressed during the training period
Public relations is an important aspect of management in both business and governmental organizations. It is an activity that seeks to gain the trust and support of different audiences for the goals, policies, and achievements of the organization and to create an atmosphere of familiarity and cooperation between the organization and its various internal and external audiences. It relies on effective policies and honest information aimed at creating an atmosphere of trust, respect, and mutual understanding between the organization and the public.. Of utmost importance is a two-way public relations system between the organization and its audience, which helps to act in accordance with the trends of public opinion. There are many means of communicating with the public, including publications and media releases in newspapers, magazines, radio, television and other media programs and campaigns, as well as surveys and questionnaires to discover the views and wishes of the public on specific issues.