Event planning & organization
Prepare and organize event plans in line with official regulations, and manage festivals, conferences, and exhibitions.
Accredited by:
Diploma in Event Management
Introduces the fundamentals of organizing and managing events with the practical skills for the field.
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About this program:
This program aims to introduce trainees to the fundamentals and concepts of organizing and managing events, and to equip them with the skills needed to practice the field efficiently, in line with the requirements of Level 5 of the National Professional Qualifications system.
Main program objectives:
Marketing, costs & sponsorship
Calculate event costs, run marketing and promotional campaigns, and attract sponsorship.
Teams & protocol
Manage teams and human resources, and apply protocol and ceremony rules when receiving guests.
Level 5 qualification
Earn a qualification classified at Level 5 of the National Qualifications Framework, with security, safety, and risk management.
Admission requirements:
- High-school certificate or higher (foreign certificates must be attested by the Ministry of Foreign Affairs).
- Age 18 years or older.
- Valid residency permit (for non-Saudi applicants).
Program features:
- Expert trainers and certified practitioners.
- Flexible study schedules.
- A tablet or laptop provided to the student (depending on the specialization).
- Free access to the academy's facilities.
- A strong foundation toward advanced professional certifications.
The certificate you will receive
Upon successfully completing the program, you will receive the Events Management Diploma certificate, reflecting your completion of the program requirements and strengthening your professional profile and career opportunities.
- Accredited by the Technical and Vocational Training Corporation (TVTC)
- Internationally recognized
- Bridgeable programs
Detailed program content:
Level 1
- Introduction to Computer Applications
- Introduction to the Tourism and Hospitality Industry
- English Language (1)
Level 2
- Principles of Business Administration
- Fundamentals of Event Management
- English Language (2)
Level 3
- Public Relations and Protocol Management
- Food and Beverage Service
- English Language (3)
Level 4
- Principles of Accounting
- Heritage Festival Management
- English Language (4)
Level 5
- Event Regulatory Frameworks
- Event Print Design
- English Language (5)
Level 6
- Sports Event Management
- Conference and Occasion Management
- English Language (6)
Level 7
- Team Management
- Exhibition Organization and Management
- English Language (7)
Level 8
- Event Marketing and Sponsorship
- Event Risk Management
- English Language (8)
Program outcomes:
- Distinguish local and international event types and their setup requirements.
- Build brand image and corporate identity through events, festivals, conferences, and exhibitions.
- Organize an event in accordance with official regulations and rules.
- Prepare an event plan with detailed activities and programs.
- Calculate the expected costs of holding an event.
- Manage marketing and promotional campaigns for events.
- Manage human resources (staff and volunteers) with high efficiency.
- Provide food and beverage services to event guests.
- Prepare an administrative structure for the event with job descriptions.
- Apply protocol and ceremony rules when receiving official guests.
- Identify security, safety, and risk-management requirements.
- Evaluate events and prepare reports after execution.
- Analyze evaluation results to reinforce strengths and avoid weaknesses.
- Master English conversation in the workplace.
Career roles for graduates:
- Events and Occasions Coordinator
- Exhibitions and Conferences Organizer
- Event Hospitality Services Supervisor
- Event Marketing Coordinator
- Public Relations Officer for Occasions
- Assistant Event Project Manager
- Event Training and Volunteering Coordinator
- Event Promotional Campaigns Executor
- Event Planning and Scheduling Assistant
Future career fields:
- Event and conference organizing companies
- Government entities that organize occasions
- Tourism and entertainment authorities
- Sponsoring companies and media entities
- Centers, exhibitions, and conferences
- Educational and training institutions
- The non-profit sector and associations
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