Digital marketing mastery
Market through social media and digital advertising to reach customers in the modern business environment.
Accredited by:
Diploma in Marketing & E-Commerce
Builds in-depth marketing, sales and retail skills and their applications in the modern business environment.
67
About this program:
This program aims to provide trainees of all levels and backgrounds with a complete, in-depth, and multidimensional understanding of marketing, sales, and retail skills and their applications in the modern business environment, enabling them to pursue international professional certifications in marketing and sales.
Main program objectives:
Sales & retail
Master selling skills, sales management, pricing, and retail-store management.
Customer relationship management
Analyze consumer behavior and study customer-relationship problems to support marketing decisions.
Level 5 qualification
Earn a qualification classified at Level 5 of the National Qualifications Framework and progress toward international professional certifications.
Admission requirements:
- High-school certificate or higher (foreign certificates must be attested by the Ministry of Foreign Affairs).
- Age 18 years or older.
- Valid residency permit (for non-Saudi applicants).
Program features:
- Expert trainers and certified practitioners.
- Flexible study schedules.
- A tablet or laptop provided to the student (depending on the specialization).
- Free access to the academy's facilities.
- A strong foundation toward advanced professional certifications.
The certificate you will receive
Upon successfully completing the program, you will receive the Marketing & E-Commerce Diploma certificate, reflecting your completion of the program requirements and strengthening your professional profile and career opportunities.
- Accredited by the Technical and Vocational Training Corporation (TVTC)
- Internationally recognized
- Bridgeable programs
Detailed program content:
Level 1
- Introduction to Computer Applications
- Principles of Marketing
- English Language (1)
Level 2
- Principles of Management
- Selling Skills
- Advanced Computer Applications
- English Language (2)
Level 3
- Consumer Behavior
- Sales Management
- English Language (3)
Level 4
- Product and Brand Management
- Services Marketing
- Pricing and Retail Stores
- English Language (4)
Level 5
- Market Study and Project Feasibility
- Customer Relationship Management
- English Language (5)
Level 6
- Marketing Advertising
- International Marketing and Business
- English Language (6)
Level 7
- Social Media Marketing
- Effective Communication Skills
- English Language (7)
Level 8
- Distribution and Marketing Channels
- Total Quality Management
- English Language (8)
Program outcomes:
- Provide students with knowledge of marketing, sales, and their applications.
- Equip students with skills for analyzing the sales sector.
- Provide the knowledge needed to pursue international professional certifications.
- Develop the ability to formulate selling strategies.
- Guide students to study customer-relationship problems.
- Support decision-making abilities.
- Help students read, interpret, and apply information.
- Develop teamwork, leadership, and communication with others.
- Train students to present and discuss their ideas.
Career roles for graduates:
- Marketing Specialist
- Marketing Coordinator
- Sales Representative
- Retail Supervisor
- Client Agents Supervisor
- Assistant Marketing Manager
- Market Research Analyst
- Public Relations Specialist
- Assistant Sales & Retail Specialist
- Sales Agent
- Assistant Branch Manager
Future career fields:
- Import companies
- Banks
- Companies of all types
- Specialized marketing companies
- Retail sales activities
- Advertising
- Marketing research
- Event-organizing companies
Management & Business
Diploma in Business Administration
Gives trainees diverse skills to work across many sectors in public and private organizations.
Read more
Events Management
Diploma in Event Management
Introduces the fundamentals of organizing and managing events with the practical skills for the field.
Read more
Management & Business
Diploma in Human Resources
Provides practical knowledge and skills to manage human resources using modern methods.
Read more