Communication & public relations
Master the modern concept of public relations and the skills of communication, negotiation and earning the public’s trust and support for the organization’s goals.
Accredited by:
Diploma in Public Relations & Media
Qualifies trainees to work in public relations and media — earning public trust and support, planning media campaigns, producing media materials, organizing events and managing crises.
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About this program:
Public relations is an important aspect of management in both business and government organizations; it is an activity that seeks to earn the trust and support of the various publics for the organization’s goals, policies and achievements, and to create an atmosphere of familiarity and cooperation between the organization and its publics, internally and externally. The program aims to prepare academically and professionally specialized cadres by giving them a comprehensive understanding of the importance of public relations in the enterprise and its contribution to enriching the positive image of businesses.
Main program objectives:
Media production & content creation
Excel in media writing, photography and the production of printed and visual media materials using design software.
Campaigns, events & audience research
Plan and execute media campaigns, organize conferences, exhibitions and events, and conduct opinion polls and audience research.
Level 5 qualification
Earn an intermediate diploma classified at Level 5 of the National Qualifications Framework in public relations and media.
Admission requirements:
- High-school certificate or higher (foreign certificates must be attested by the Ministry of Foreign Affairs).
- Age 18 years or older.
- Valid residency permit (for non-Saudi applicants).
Program features:
- Expert trainers and certified practitioners.
- Flexible study schedules.
- A tablet or laptop provided to the student (depending on the specialization).
- Free access to the academy's facilities.
- A strong foundation toward advanced professional certifications.
The certificate you will receive
Upon successfully completing the program, you will receive the Public Relations & Media Diploma certificate, reflecting your completion of the program requirements and strengthening your professional profile and career opportunities.
- Accredited by the Technical and Vocational Training Corporation (TVTC)
- Internationally recognized
- Bridgeable programs
Detailed program content:
Level 1
- Islamic Studies
- Introduction to Computer Applications
- Principles of Management
- Applied Statistics
- Career Guidance & Excellence
Level 2
- General English Language
- Introduction to Public Relations
- Introduction to Media
- Design Software
Level 3
- Introduction to Communication
- Public Opinion & Propaganda Science
- Specialized English Language (1)
- Technical Writing
Level 4
- Printed Materials Production
- Media Editing Skills
- Media Theories
Level 5
- Media Terminology in English
- Public Relations Theory
- Media Campaign Planning
Level 6
- Managing & Planning Public Relations Campaigns
- Media Ethics & Legislation
- Event Organization & Management
- Communication Skills in Public Relations
Level 7
- Crisis Management in Public Relations
- Human Resource Management
- International Public Relations
- Market Study
Level 8
- Media Institution Management & Planning
- Visual Materials Production
- Media Studies & Methodologies
Program outcomes:
- Designs questionnaires and opinion polls.
- Participates in conducting public-opinion polls and audience research.
- Deals with mass-communication media from ethical, social and professional standpoints.
- Possesses the theoretical, professional and research knowledge, technical skills and ethical values needed to work in public relations and media.
- Applies the various public-relations activities practiced under modern management.
- Possesses the negotiation skills needed in public-relations work and how to deal with other parties.
- Understands the modern concept of public relations, its nature and its importance in organizations.
- Masters the skills of critiquing and analyzing media content.
- Participates in public dialogues and discussions about the role of media in society.
- Excels in the arts of media writing.
- Participates in planning and executing media campaigns in developmental areas.
- Participates in organizing conferences, festivals, exhibitions and public and private celebrations.
- Participates in producing media materials for public relations.
- Prepares and drafts correspondence, speeches and reports.
- Prepares and implements visit programs for VIPs.
- Masters the arts of photography and documentation.
- Handles various situations that require knowledge of protocol and official-ceremony rules.
- Promotes media campaigns and studies the market and competitors.
Career roles for graduates:
- Public Relations Supervisor in institutions and sectors
- Planner and Executor of Public Relations Campaigns
- Media Center Supervisor
- Producer of Media Materials for Public Relations
- Protocol and Ceremonies Supervisor
- Organizer of Conferences, Exhibitions and Meetings
- Public Relations Employee in institutions and companies
- Public Relations Officer in institutions and companies
- Administrative Officer in media organizations
- Administrative Coordinator in media organizations
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